(the)GEN was born under a starlit sky on a windy winter’s night by Roland Hughes and Shaun Dougherty. Our goal is to sit down with the very best physicians and delve into aspects of medicine and good health that enlighten and inform.


(the)GEN team is the perfect blend of seasoned communication, broadcast and online media professionals.

We also offer a full range of communication and marketing services and are happy to talk to businesses that may be looking for help on a project. Needless to say we have years of experience working with the pharmaceutical, biotech and medical device industries and are fully conversant with the requirements of the Medicine Australia Code of Conduct.


(the)GEN sits down with experts in health, medicine and disease and presents the very latest thinking in the field.

(the)GEN audience includes the general public, healthcare practitioners, health industry and students studying medicine and health-related subjects. They engage for the latest information, because they are sick, because a relative or friend is sick, health is a major interest, it’s part of what they do in their job, and for education - either high school, university or postgraduate studies.

(the)GEN /colloquial/ ~ noun
1. Health information from the expert.
2. Authoritative, the latest, based upon years of clinical experience.
3. GEN-up (sometimes followed by on) - to become informed.

Currently, (the)GEN is entirely self-funded. It’s growing rapidly and has very high credibility. (the)GEN maintains sole editorial control over all of its content and always acts in the interests of the health care professionals featured and patient well-being. Topics are selected based upon their appeal and the latest research. Editorially, all content is evidence-based and completely independent of any sponsor or advertiser.


If you are a company that values health & well-being, we invite you to get in touch with us to sponsor or advertise on our website, videos and social media marketing.

We encourage you to subscribe to our mailing list and follow us on social media. We'll post videos as we produce them and keep you informed of other content.