(the)GEN was born under a starlit sky on a windy winter’s night by Roland Hughes and Shaun Dougherty. Our goal is to sit down with the very best physicians and delve into aspects of medicine and good health that enlighten and inform.


(the)GEN team is the perfect blend of seasoned communication, broadcast and online media professionals.

We also offer a full range of communication and marketing services and are happy to talk to businesses that may be looking for help on a project. Needless to say we have years of experience working with the pharmaceutical, biotech and medical device industries and are fully conversant with the requirements of the Medicine Australia Code of Conduct.